Mastering the New Green Market - Part 5 - Breaking out of the Pack

In recent posts, we explored strategies you can use to adapt your marketing to the new marketplace.  These strategies are generic — any company can use them.  But general solutions can take you only so far.  To break out of the pack, you need unique strategies that no one else can copy because they derive from your unique qualities and situation.

Where can you find such strategies?  If only you had some resource to turn to, which understood everything about your company and its market.  A resource with vast strategic insight, creativity and energetic drive, that you could harness on behalf of your business right now.  A supercomputer that could not only crunch the data but deliver strategic solutions.   If only you had... your brain.

Yes, I know you're straining your brain already to cope with the current crisis.  That may itself be part of the problem — but you probably already know this, too.  You may know all about the "relaxation response" and how relieving stress can free the brain to perform at a higher level.

But I'm not talking about the relaxation response.  Not primarily.  I am, however, talking about recent research by the man who discovered the relaxation response, Herbert Benson.  The relaxation response was just the beginning.  In The Break-out Principle: How to activate the natural trigger that maximizes creativity, athletic performance, productivity, and personal well-being, Benson details steps to develop creative strategic solutions to challenging situations, time after time after time.

At Amazon, the book gets mixed reviews — some raves, but also some who say there's little new here, it's all been said before.  Of course!  If this is how creative breakthroughs happen, humanity wouldn't have gotten this far without it — and neither would you.

Almost certainly, you have your own ways to tap into your creative potential.  It's how you built your business or career.  But you may not understand the full range of principles involved, or the practices you can draw upon to get results systematically — in business as well as personal life, for groups as well as individuals.  It's a master key that opens countless doors.

So when you read it, don't sell yourself short with a swift, smug dismissal.  Grasp the whole system — for example, the way to select people for a "breakthrough network" and the rules by which they should operate.  The great thing is that at this difficult time, when money is so tight, The Breakout Principle is a way to further leverage the assets you already have — and assemblage of human brains — to answer your most urgent question:  "What the heck should we do now?"